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Conduct keyword research
15 ways to find new content ideas – One of the best ways to find new content ideas is to conduct keyword research. Use tools like Google Keyword Planner or Ahrefs to identify keywords and topics that are popular in your industry.
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Check your analytics
Your website’s analytics can also be a valuable source of content ideas. Look at the keywords that are driving traffic to your site and consider creating content around those topics.
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Use social media
Social media platforms can also provide inspiration for new content ideas. Check out what’s trending on Twitter, explore popular hashtags, and see what people are talking about in your industry on LinkedIn.
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Look at your competitors
Keep an eye on your competitors and see what types of content they’re producing. Consider ways that you can improve on their content or create your own unique spin on similar topics.
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Ask your audience
Your audience can be a great source of content ideas. Ask them what types of content they’re interested in, what questions they have, and what problems they need help solving.
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Explore industry news
Staying up-to-date on industry news and trends can also provide inspiration for new content ideas. Consider creating content around new technologies, trends, or emerging issues in your industry.
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Use Google Trends
Google Trends is a powerful tool that allows you to see what topics and search terms are currently trending. Use it to identify popular topics and explore related search terms.
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Conduct surveys
Surveys can be a valuable way to gather insights and inspiration for new content ideas. Use tools like SurveyMonkey or Google Form to create surveys and ask your audience for feedback.
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Look at forums
Online forums like Reddit, Quora, and industry-specific forums can provide valuable insights into the questions and concerns of your target audience.
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Explore related searches
When you enter a search term into Google, you’ll see a list of related searches at the bottom of the results page. Use these related searches to identify new content ideas.
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Use content discovery tools
Content discovery tools like Feedly, Pocket and Flipboard can help you discover new content ideas and stay up-to-date on the latest news and trends in your industry.
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Attend industry events
Attending industry events like conferences, trade shows, and meetups can provide inspiration for new content ideas. Take notes on the topics and conversations that are most interesting to you.
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Read industry blogs
Reading industry blogs can also provide inspiration for new content ideas. Keep a list of your favorite blogs and regularly check them for new ideas.
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Repurpose old content
Don’t forget that you can also repurpose old content into new formats. Consider turning old blog posts into videos, podcasts, or infographics.
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Use customer feedback
Your customers can also provide valuable insights and inspiration for new content ideas. Look at customer feedback, reviews, and testimonials to identify topics and questions that are important to them.
In conclusion, there are many ways to find new content ideas. By using a combination of these strategies, you can generate a steady stream of fresh and engaging content that resonates with your audience and helps you achieve your content marketing goals.
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